Articles on Direct Response Marketing & Advertising: Guide to Consumer Product Marketing

In response to a growing number of calls we receive with "horror stories" on advertisers experience with direct marketing efforts, we have written a series on consumer product marketing called: Guide to Direct Response Marketing & Advertising.

It is our hope that we never pick up the phone again to hear how a new product advertiser has spent $200,000 + in media air time and up to $100,000 + in production expenses with next to no return on their investment ... and with the help of a direct marketing "expert" or agency.

Directed at the advertiser, these articles will give you base knowledge of some important factors in launching a direct response campaign. Armed with this information and probing questions, you can lay the right ground work for your product promotion and run a tight, successful direct marketing campaign.