|
The Media Mix knows how to generate more
leads for you through solid media buys! And we can do it
at the most efficient cost per call ...
But what happens when your prospect picks up the phone
to make the inquiry?
"Are your call centers doing the best job for you?
Are they providing the greatest return for the money you
are spending? Cost Per Call vs. Results Per Call is a critical
measurement!"
(Also called CPL = Cost Per Lead
vs. CPA = Cost Per Action)
It's all about maximizing your Return on Investment ROI
results while giving your customers an experience that “exceeds”
their expectations! Whether your call center is in-house
or you are using call center outsourcing services, we can
help.
Our team of call center sales and performance professionals
can bring a valuable, experienced, independent third party
perspective and work with call center management to ensure
the most effective operations are employed to improve
both your media results and your bottom line.
We provide call center consulting services, monitoring and
study of your call center performance. Upon assessment,
we will make tactical recommendations to address key issues:
We begin with the script. Is it effective? Is it “comfortable?”
Is it closing the sale?
Measuring telemarketing qualifications to ensure “best-practices”
and “best-staff”
Improving your closing ratios versus calls; setting benchmarks
by industry
Enhancing workflows to reduce paperwork and increase amount
of time calling
Inbound and outbound telemarketing: down time must be
minimized
Increase Cross-sales and Up-sales per call
Additionally, we can evaluate, improve if necessary, and
implement:
Employee Development Plans / Action Plans that motivate
call center staff
Measurable, quantifiable methods of tracking per caller
effectiveness
Updated sales scripts to improve per call results
Systems and procedures for tight, efficient tracking and
reporting
Clarifying employee goals and objectives to reduce turnover
(a major call center issue nationwide!)
Call center seminars and training workshops
We work as a “team” with your managers, supervisors and
staff, to maximize their efforts and generate the largest
impact for the dollars you are investing – in media dollars
and your call center.
The two areas are undeniably linked: Without competitive,
efficient handling of every call, your media investment
dollars are not working their hardest. The two areas can,
and should, work together to bring you the desired results
– the absolute most return on your investment.
The Media Mix is dedicated to providing
solutions to the tough media marketing challenges.
Call Center Management Consulting of Telemarketing
Operations for Direct Response Marketing
Call Linda Knight Yarbrough
or Jay Weiner today!
Direct Response Marketing / Call Center Consultants
Phone & Fax: (817) 910-9000
Read our Article: How
to Get the Best ROI from DR Call Centers
Copyright © 1981 -
2005 The Media Mix All Rights Reserved
|
