| Linda
Yarbrough
Media Marketing Specialist and Consultant
for Direct Response DRTV
With 25 years of experience in the advertising and media
field, Linda has been involved in strategic marketing, advertising
planning, media planning and buying for clients that have
included:
Frito-Lay, Borden Ice Cream, Old El Paso Mexican Food, Taco
Bell, Harris Methodist Hospital, The Fort Worth Zoo, Dallas
Market Center, Shop Rite Foods, Tandy / Radio Shack, Sprint
Business, Med Plus Health, Flashnet Communications, Pro-Cuts
Hair Care Centers and Texas Dairy Queens.
Linda has also helped clients with strategic marketing,
new product promotion, E-commerce strategy, Newsletter and
E-zine development as well as media marketing both on and
off line. Linda has performed media planning and media buying
in all forms ranging from local, regional and national network
media.
With a strong background in direct response marketing and
media, Linda consults with clients to strengthen their ROI
results. She has put together a turn-key Direct
Marketing Group made up of some of the best Direct Response
Marketing Specialists in the country.
Finding that solving media puzzles is much like the skill
set required for Search Engine Optimization, Linda began
developing her SEO background
in achieving top Search Engine Ranking 5 years ago. SEO
and SEM are now a major specialty area of services for clients
of The Media Mix.
Client background categories
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